This life is not meant to be easy. It’s meant to be cold. We’re meant to breathe heavy and climb steep switchbacks with shaky hands. We’re meant to explore the highest peaks and deepest valleys of this existence. Comfort Is A Lie, the executioner of all we’re meant to be.
High-quality purple and white BOCO endurance hat.
Lightweight and pack-able. Soft and collapsible.
Flip brim up or leave it relaxed.
Ready for your next ultra marathon, endurance race, gym workout, or hiking trip.
